Does Logo Redesigning Really Work?

Logo redesigning has now turned out to be a new trend for commercial brands around the world. Every other company is looking to redesign the logo to gain that extra bit of popularity. In fact it has nowadays become so in vogue for commercial companies to have their business logo design reworked after some time that they even go as far as tweaking their existing logo design according to special occasions and festivals or even seasons for that matter. So does logo redesigning really work in a positive manner for your business? Find the answer in the lines below.

As business and advertising trends are changing rapidly in today’s world, business logo designs are also going through these rapid changes. Entrepreneurs today feel that modifying or changing the look of their business logo design keeps them abreast of the developments that are taking place in the modern world. They believe that logo redesigning is the key to for their business to remain in the lime light and gain further popularity in the market.

In a totally different scenario, there are entrepreneurs and decision makers for companies who do not agree with this sort of approach and most of them hang on to their existing logo design like dear life. They believe that a logo is the main representation of a business or brand and stands for the individual and symbolic identity of that brand.

A business logo design that has never been altered has a solid standing of its own in the world. Everybody knows and remembers these logos and people relate to them with a sense of pride.

So what do you think is the right approach here?

Elements of a Perfect Logo Design Creative Brief

Much has been written about how to choose a logo designer or logo design service and stuff like that. A lot more has been written about what should there be in a logo to achieve maximum results. This article is not about choosing the best logo design service available in the market. Neither it is about the elements of the best logo design of the century. It is rather about the ingredients of the creative brief that is given to a logo design service by clients to make a new or redesigned logo.

Standard creative briefs are bound to look something like this;

• Client’s company name and relevant details
• Project Description e.g. logo design or redesigning of old logo
• Description of the client company
• Description of products or services offered by the company
• Website name (complete address with external links if any)
• Description of niche target market
• Colour advice (if any)
• Inspiration – Any other logos that inspire you
• Medium of speech for the logo
• Supporting info

This was a simple creative brief that goes in about every logo design service as a standard procedure to start a logo design project.

Now for the best or at least one of the best logo design creative briefs that should be a uniform SOP document for all logo design service providers.

• Client’s company name and relevant details
• Description of the client company
• Description of products or services offered by the company
• Detail of core values and branding priorities
• Identity awareness: What you think of your identity
• Identity perception: What they (clients / customers) think of your identity
• Identity perception: What competitors think of your identity
• Description of tag line, slogans
• Detail of future aspirations with regards to current business standing
• Website name (complete address with external links if any)
• Description of niche target market / target audience
• Description of business rivals and their details
• Project Description e.g. logo design or redesigning of old logo
• Details of the current logo (if applicable)
• Reason for redesigning (if applicable)
• Colour inspiration (if any)
• Colour advice (if any)
• Design Inspiration – Any other logos that inspire you
• Design advice (if any)
• Size Inspiration (if any)
• Size advice (if any)
• Medium of speech for the logo / Language for the logo
• Supporting info