Much has been written about how to choose a logo designer or logo design service and stuff like that. A lot more has been written about what should there be in a logo to achieve maximum results. This article is not about choosing the best logo design service available in the market. Neither it is about the elements of the best logo design of the century. It is rather about the ingredients of the creative brief that is given to a logo design service by clients to make a new or redesigned logo.
Standard creative briefs are bound to look something like this;
• Client’s company name and relevant details
• Project Description e.g. logo design or redesigning of old logo
• Description of the client company
• Description of products or services offered by the company
• Website name (complete address with external links if any)
• Description of niche target market
• Colour advice (if any)
• Inspiration – Any other logos that inspire you
• Medium of speech for the logo
• Supporting info
This was a simple creative brief that goes in about every logo design service as a standard procedure to start a logo design project.
Now for the best or at least one of the best logo design creative briefs that should be a uniform SOP document for all logo design service providers.
• Client’s company name and relevant details
• Description of the client company
• Description of products or services offered by the company
• Detail of core values and branding priorities
• Identity awareness: What you think of your identity
• Identity perception: What they (clients / customers) think of your identity
• Identity perception: What competitors think of your identity
• Description of tag line, slogans
• Detail of future aspirations with regards to current business standing
• Website name (complete address with external links if any)
• Description of niche target market / target audience
• Description of business rivals and their details
• Project Description e.g. logo design or redesigning of old logo
• Details of the current logo (if applicable)
• Reason for redesigning (if applicable)
• Colour inspiration (if any)
• Colour advice (if any)
• Design Inspiration – Any other logos that inspire you
• Design advice (if any)
• Size Inspiration (if any)
• Size advice (if any)
• Medium of speech for the logo / Language for the logo
• Supporting info
