Friday, March 26, 2010

Does Logo Redesigning Really Work?

Logo redesigning has now turned out to be a new trend for commercial brands around the world. Every other company is looking to redesign the logo to gain that extra bit of popularity. In fact it has nowadays become so in vogue for commercial companies to have their business logo design reworked after some time that they even go as far as tweaking their existing logo design according to special occasions and festivals or even seasons for that matter. So does logo redesigning really work in a positive manner for your business? Find the answer in the lines below.

As business and advertising trends are changing rapidly in today’s world, business logo designs are also going through these rapid changes. Entrepreneurs today feel that modifying or changing the look of their business logo design keeps them abreast of the developments that are taking place in the modern world. They believe that logo redesigning is the key to for their business to remain in the lime light and gain further popularity in the market.

In a totally different scenario, there are entrepreneurs and decision makers for companies who do not agree with this sort of approach and most of them hang on to their existing logo design like dear life. They believe that a logo is the main representation of a business or brand and stands for the individual and symbolic identity of that brand.

A business logo design that has never been altered has a solid standing of its own in the world. Everybody knows and remembers these logos and people relate to them with a sense of pride.

So what do you think is the right approach here?
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